Detail kurzu

SAS(R) Marketing Automation: Defining the Data and Structure for Campaigns

EDU Trainings s.r.o.

Popis kurzu

This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation 6.6 environment. The self-study e-learning includes:Annotatable course notes in PDF format. Virtual lab time to practice.

Obsah kurzu

IntroductionCourse overview.Overview of SAS Marketing Automation (self-study).Creating a Basic Information MapOverview.Specifying source tables.Adding data items and folders.Defining subjects.Assigning subjects.Setting up metadata tables.Business Contexts: Generating MetadataCreating metadata tables.Updating metadata.Creating a Complex Information MapWorking with multiple source tables.Defining and assigning multiple subjects.Validating the information map.Business Contexts: Enabling CampaignsIntroduction.Creating campaign definitions.Creating export and communication definitions.Using the common data model (self-study).Other Data ItemsUsing measures.Calculated data items.

Cílová skupina

Data modelers, IT administrators, and marketing analysts who want to understand how to set up data for SAS Marketing Automation
Certifikát Na dotaz.
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